Mart’s Sam’s Club Has A New Way To Drive Sales
SmartFocus and retail creative agency Live & Breathe present tactical tips and fast fixes to help CMOs use digital to drive footfall into stores. It can be done very quickly and inexpensively by sending surveys to your existing customers using one of the many online survey tools, such as SurveyMonkey or Zoomerang You can also get to know the target audience by looking at existing sources Drive Sales Online of information – from the U.S. Census Bureau or other government agencies, from trade associations, or from third-party research firms.
Adam Toren is an investor, advisor, growth strategist and co-founder of and He is co-author, with his brother Matthew, of Kidpreneurs and Small Business, BIG Vision: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right.
In places where the retailer has a strong presence, the opening of an offline store is associated with a decrease in online sales and search; however, in places where the retailer does not have a strong presence, the opening of an offline store is associated with an increase in online sales and search.
Even if you don’t consider yourself a salesperson in the classic sense of the Willy Loman character from Arthur Miller’s play Death of a Salesman, you need to understand that the possibilities for finding new customers range from cold calling names from the phone book to buying lists of potential customers to using newer Internet techniques like search engine optimization to drive new business to your website.
Local business listings: Consumers use sites like Yelp, Facebook and Google to search for specific categories in their local area, like Pizza” or Nail salons.” For your business to show up in those search results, you need to optimize your local business listings.